Description: In the modern world, users expect a top-notch user experience on whatever device they are using. Marketing, distribution, and user experience have become the trinity in finding, acquiring, and keeping a user through the end of an application process. Recently, particularly in the post-COVID digital-first world, many insurance companies have transformed their technology teams to build significantly improved user-experiences on their websites and mobile apps. The designs are often limited by the insurance products that the consumer wants to interact with (and how they want to interact). In this session, the presenters will look at how actuaries can design the insurance product simultaneously to the user experience, and let the experience drive product development.

Description: Today’s most admired brands in several industries not only provide sales and service but also continually keep in touch with their customers to foster trust and build long-term relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement to intermediaries. Some would argue that engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs has not produced any tangible benefit. What is the truth? During this webcast, you will: Learn about actionable ideas Hear real-life success stories in creating meaningful relationships that deliver value to both customers and businesses